Lr44 Privacy Policy — How We Protect Your Information
This Privacy Policy clearly outlines the types of information lr44 collects, how it is used, how it is stored and protected, and your rights as a user. By using the lr44 platform, you agree to the privacy practices described in this document.
Effective Date: 1 January 2026
1. Information We Collect
When you register or use the lr44 platform, we collect various types of information to ensure the service runs smoothly and securely. This information is organised into several key categories:
Personal Account Information
During registration, we collect your full name, email address, phone number, date of birth, and bank account or e-wallet details linked for financial transactions. This information is required to verify your identity and to process deposits and withdrawals in Malaysian Ringgit (RM).
Device & Browser Information
We automatically collect technical information such as device type, operating system, browser version, IP address, time zone, and screen resolution. This data is used to optimise how the platform displays — particularly for mobile users — and to flag any suspicious activity.
Payment Information
To process deposits and withdrawals in MYR, we store information related to the payment method used — including the account holder's name, bank name, and account number (stored in partially masked form). lr44 does not store credit or debit card numbers directly. Payment processing is handled through certified payment service providers.
Platform Usage Data
We record user activity such as pages visited, games played, betting markets selected, session duration, and in-account actions. These records are used to improve the user experience, personalise recommendations, and detect unusual usage patterns.
2. How We Use Your Information
Lr44 uses the information collected solely for the following purposes:
- Account management: Allows you to log in, access your betting history, and manage your account settings securely.
- Transaction processing: Verifying and processing deposits and withdrawals in MYR via your preferred local payment methods.
- Platform security: Detecting and preventing fraud, collusion, money laundering, and unauthorised access to user accounts.
- Identity verification (KYC): Complying with identity verification requirements before your first withdrawal is processed.
- Service improvement: Analysing usage patterns to improve the platform's interface, speed, and functionality.
- Service communications: Sending important notifications related to your account, transactions, or policy changes via email or in-platform messages.
Lr44 does not use your information for third-party advertising purposes or sell your personal data to any external parties.
3. Cookies & Tracking Technologies
The lr44 platform uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device when you visit the platform.
Types of Cookies Used
- Session cookies: Keeps you logged in throughout your active session without requiring you to re-enter your password each time.
- Preference cookies: Saves your preferences such as display language and interface display options.
- Analytics cookies: Collecting anonymised usage data to understand how users interact with the platform and identify areas for improvement.
- Security cookies: Helping to identify and prevent unauthorised access or fraudulent activity.
Cookie Controls
You can manage or delete cookies through your browser settings. However, disabling essential cookies may affect platform functionality — including your ability to log in and access your account. We recommend allowing session cookies and security cookies to ensure a smooth experience.
4. Data Retention, Security & Information Sharing
How We Protect Your Data
All communications between your device and lr44's servers are protected with SSL (Secure Socket Layer) encryption. Passwords are stored in hashed form and cannot be viewed in plain text by anyone, including lr44 staff. Access to databases containing users' personal information is restricted to authorised personnel only, with multi-layer authentication mechanisms in place.
Retention Period
Account information is retained for as long as your account remains active. Following account closure, lr44 may retain transaction records and activity logs for the period required to fulfil legal obligations or resolve any outstanding disputes.
Third-Party Sharing
Lr44 does not sell, rent, or share users' personal information with third parties for marketing purposes. Information may only be shared in the following circumstances:
- To payment service providers used to process your MYR transactions.
- To third-party game providers integrated into the platform, to the extent necessary for game functionality.
- When required by law or a valid court order.
- To detect or prevent fraud and illegal activity involving your account.
All third-party service providers working with lr44 are bound by data protection agreements that prohibit them from using your information for any other purpose.
5. User Rights & How to Contact Us
Right to Access
You have the right to request a copy of the personal information lr44 holds about you. This request can be made through the customer support channel within the platform after logging in to your account.
Right to Rectification
If you find any personal information that is inaccurate or outdated — such as your phone number, email address, or bank account details — you may submit a correction request through lr44 customer support. Your information will be updated once the appropriate identity verification has been completed.
Right to Erasure
You may request account closure and deletion of your personal data. Some data may be retained for a specified period to meet legal requirements, but any data that is no longer needed will be deleted once the closure process is complete.
Privacy Policy Changes
Lr44 reserves the right to update this Privacy Policy from time to time to reflect changes in operational practices or legal requirements. Significant changes will be communicated via in-platform notices or email. Continued use of the platform after changes are published constitutes acceptance of the updated policy.
Contact Our Privacy Team
For any questions, requests, or concerns regarding this Privacy Policy, please contact us at: [email protected]. You may also refer to the FAQ for more information, or Terms & Conditions to get a full understanding of the platform's terms of use.
Other Questions About Your Privacy?
Review lr44 FAQ for a quick response, or log in to reach our support team directly. Don't have an account yet? Register now — free and fast.